Home » Game » Gakuen Idolmaster » [Gakuen Idolmaster] Announcement of collaboration with Suntory and Lawson! The frequency of collaborations with Gakumas is overwhelmingly excessive.

[Gakuen Idolmaster] Announcement of collaboration with Suntory and Lawson! The frequency of collaborations with Gakumas is overwhelmingly excessive.

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Launch 1 June 10, 2025 (Tuesday) ➤➤➤ July 23 (Wednesday) Win an Original Happi Coat! Gakuen Idol Master SUNTORY THE IDOLM@STER™ ©Bandai Namco Entertainment Inc.

1: Japan Otaku Reviews25/06/10(Tue)10:08

Ume-chan looks like she’s gained weight because of her breasts…

2: Japan Otaku Reviews25/06/10(Tue)10:10

It appeared to be hit by the robes.

3: Japan Otaku Reviews25/06/10(Tue)10:13

The happi coat is amazing…

4: Japan Otaku Reviews25/06/10(Tue)10:14

By the way, they’re also announcing a collaboration with Lawson at the same time.
Not again!

5: Japan Otaku Reviews25/06/10(Tue)10:15

Aren’t you collaborating with about two all the time?

6: Japan Otaku Reviews25/06/10(Tue)10:15

The overall policy of the Idolmaster series to focus on collaborations and the popularity of the work itself have combined to create something remarkable.

7: Japan Otaku Reviews25/06/10(Tue)10:18

This is amazing because the collaborative products are selling really well.

8: Japan Otaku Reviews25/06/10(Tue)10:18

When the chairman and Gya stand side by side, it looks like a painting…

9: Japan Otaku Reviews25/06/10(Tue)10:18Yeahx4

This is the first game I’ve seen with so many newly drawn illustrations.

36: Japan Otaku Reviews25/06/10(Tue)10:51

>>9Isn’t that how the entire Idolmaster seems right now?

39: Japan Otaku Reviews25/06/10(Tue)10:54Yeahx3

>>36Of course, I’m not doing it at a crazy pace of about two times a week!

41: Japan Otaku Reviews25/06/10(Tue)10:56

>>39In the first place, Gaku Masu is not being done at a pace of two sessions every week.

46: Japan Otaku Reviews25/06/10(Tue)10:59

>>41Isn’t it sufficient to say it’s close to 100 as of last month?

10: Japan Otaku Reviews25/06/10(Tue)10:22Yeahx1

Why is Mao Pai being cut?

11: Japan Otaku Reviews25/06/10(Tue)10:23

I respect people who have everything.

13: Japan Otaku Reviews25/06/10(Tue)10:26Yeahx3

>>11I think there were about 90 or 100 in an image like a list of collaborations.
That’s impossible!

12: Japan Otaku Reviews25/06/10(Tue)10:25

It seems that variations have been added.
Do your best, both sides.

14: Japan Otaku Reviews25/06/10(Tue)10:27

Is this how Saki and Mao are?

15: Japan Otaku Reviews25/06/10(Tue)10:27Yeahx3

Thanks to the number of people, it’s powerful that we can serve everyone all at once.
All departments will engage in battle.

16: Japan Otaku Reviews25/06/10(Tue)10:27

I enjoy drinking Slope High.

17: Japan Otaku Reviews25/06/10(Tue)10:28

I think Lawson collaborates too much.

19: Japan Otaku Reviews25/06/10(Tue)10:30Yeahx3

>>17I’ve been a long-time fan since the days of the Idolmaster collaboration from way back.
>>17I've been a long-time fan since the days of the Idolmaster collaboration from way back.

The Idolmaster 4th Anniversary commemorative live goods are available for purchase at Lawson! Hello, Lawson! I am Akabana from the Lawson store. We are holding a sale on Idolmaster-related merchandise! Additionally, we also carry anime goods and cute snacks! Please take a look at this! For information on how to order the goods, please check here! Lawson THE IDOLM@STER Idolmaster Purchase application via Loppi Loppi paper Purchase application PC product description is www.lawson.co.jp

18: Japan Otaku Reviews25/06/10(Tue)10:29

The second installment might be acrylic stands like the one in the thread image.
The one who obtains this happi coat is a hero.

20: Japan Otaku Reviews25/06/10(Tue)10:30Yeahx2

Happi… Happi!?

33: Japan Otaku Reviews25/06/10(Tue)10:47

>>20When I went to buy food at the supermarket near the live venue, I surprisingly saw a lot of people.

21: Japan Otaku Reviews25/06/10(Tue)10:33

Did Lawson just do this last month and they’re doing it again?

27: Japan Otaku Reviews25/06/10(Tue)10:40

>>21The image says it’s Suntory, right!

28: Japan Otaku Reviews25/06/10(Tue)10:41Yeahx3

>>27There is a Lawson over there.

22: Japan Otaku Reviews25/06/10(Tue)10:33

There seems to be people who think that creating original work comes at no cost.

23: Japan Otaku Reviews25/06/10(Tue)10:34

It’s about time for a tie-up song with the collaboration partner to come… oh, it’s already here.

24: Japan Otaku Reviews25/06/10(Tue)10:36

On the contrary, it’s scary that I only see merchandise of existing art at anime shops.

25: Japan Otaku Reviews25/06/10(Tue)10:37

It’s a relief that there aren’t many original designs at the level of wanting this collaboration costume to be implemented in the game.

31: Japan Otaku Reviews25/06/10(Tue)10:45Yeahx1

>>25I really like things like the beckoning cat, the kemonomimi lottery items, and the zodiac signs.

26: Japan Otaku Reviews25/06/10(Tue)10:39

Honestly, I’m tired.
You don’t need to keep up with everything at all.

29: Japan Otaku Reviews25/06/10(Tue)10:43

Where are the TouchSUNTORY vending machines…?

30: Japan Otaku Reviews25/06/10(Tue)10:44

Lawson has merchandise featuring the artwork from the first clear file.

32: Japan Otaku Reviews25/06/10(Tue)10:46

They are collaborating with Seven and Lawson, but they haven’t done anything with Daily Yamazaki yet.

38: Japan Otaku Reviews25/06/10(Tue)10:53

>>32I shouldn’t have done my studies yet.
If it’s okay to include others, I’ve done Dere’s Shin Geki about twice.

34: Japan Otaku Reviews25/06/10(Tue)10:48

If it were just a bunch of reused existing illustrations or like collages, I would be tired of it, but since everything is basically newly drawn, I can do as much as I want.
Even for collaborations that I’m not interested in or don’t excite me, as long as the artwork is cute, that’s good enough.

35: Japan Otaku Reviews25/06/10(Tue)10:50

Ricchan’s casual clothes looked just like a Lawson store employee’s…

37: Japan Otaku Reviews25/06/10(Tue)10:52

Twenty of each hap (traditional Japanese coat).

40: Japan Otaku Reviews25/06/10(Tue)10:55

Is there no particular way to search for SUNTORY vending machines?

42: Japan Otaku Reviews25/06/10(Tue)10:57

Other Idolmaster brands have also been doing many collaborations lately, but Gakumatsu stands out with a particularly high number.

43: Japan Otaku Reviews25/06/10(Tue)10:58

I feel that the hard work of the collaboration between M and Shani in the past 2-3 years has been influencing other Masses as well.

44: Japan Otaku Reviews25/06/10(Tue)10:58

I have a really bad feeling from the text ‘First installment’ in the top left corner.
Well, there’s no problem with having too much supply…

53: Japan Otaku Reviews25/06/10(Tue)11:02

>>44Well, it’s probably just like a stand-up figure prize in a lottery.

45: Japan Otaku Reviews25/06/10(Tue)10:58

I think I’m putting out illustrations at a pace of about once a week…

47: Japan Otaku Reviews25/06/10(Tue)10:59

I want merchandise of the Happy Mille-Feuille outfit because it’s so cute.

48: Japan Otaku Reviews25/06/10(Tue)11:00Yeahx1

Why are there so many collaborations in a game that’s only been around for about a year?

50: Japan Otaku Reviews25/06/10(Tue)11:00

>>48It is a hit work, but…
The response is too fast.

52: Japan Otaku Reviews25/06/10(Tue)11:01Yeahx1

>>48I think a lot of collaboration opportunities have come to the school version because it was created at a time when collaborations were becoming more active overall in the Idolmaster franchise.

49: Japan Otaku Reviews25/06/10(Tue)11:00

Since it likely includes groups that combine different types, there should be more than just those that focus solely on academic subjects.

51: Japan Otaku Reviews25/06/10(Tue)11:01

Tomorrow, there will be a restock of the small plush toys.

54: Japan Otaku Reviews25/06/10(Tue)11:04

It seems that in the beginning, they accepted every collaboration request that came their way.
I don’t know how it is now, but it must be overwhelming just with the supervision, so I guess they are saving it.

55: Japan Otaku Reviews25/06/10(Tue)11:05

If I follow through everything, I won’t have enough money.

56: Japan Otaku Reviews25/06/10(Tue)11:05

How many acrylic stands are you planning to release? I don’t have any more space to display them!

57: Japan Otaku Reviews25/06/10(Tue)11:07Yeahx5

Whether to spend or not will be decided after discussing with my wallet, so for now, I can never have too many new illustrations.

58: Japan Otaku Reviews25/06/10(Tue)11:08

Upon closer inspection, the thread image is starting today, isn’t it?
Do I have to go find a Suntory vending machine in the rain…?

59: Japan Otaku Reviews25/06/10(Tue)11:09Yeahx3

The number of collaborations is one thing, but there are too many participants.
Other groups usually have about 2 to 6 people, but they go ahead and participate with everyone!

61: Japan Otaku Reviews25/06/10(Tue)11:10

>>59On top of that, we release new illustrations every time, so I wonder how they manage to keep it going…

60: Japan Otaku Reviews25/06/10(Tue)11:10

Every time there’s a box of acrylic stands, having two of them in the same box feels like a little too much…

62: Japan Otaku Reviews25/06/10(Tue)11:13

I’m grateful that newly drawn illustrations are the norm…

63: Japan Otaku Reviews25/06/10(Tue)11:15Yeahx1

Other places have too many people, so it’s impossible unless we select, but in the school mass, there are a total of 12 people… well, 12 people is still quite a lot, right?

64: Japan Otaku Reviews25/06/10(Tue)11:17Yeahx2

The variety of cuts is abundant and just right for 12 people.

65: Japan Otaku Reviews25/06/10(Tue)11:18

Misuzu, who was present in almost all collaborations during the unimplemented period.

66: Japan Otaku Reviews25/06/10(Tue)11:18

They say to hit it while it’s still red.
Since it’s a rare new release, we need to do a lot of collaborations and promote it.

67: Japan Otaku Reviews25/06/10(Tue)11:19Yeahx1

Starting from tomorrow, there will be a protein collaboration.
What is this content?

75: Japan Otaku Reviews25/06/10(Tue)11:26

>>67Protein comes up a lot in the story, after all…

68: Japan Otaku Reviews25/06/10(Tue)11:20

These guys always push with ideological coupling, huh?

69: Japan Otaku Reviews25/06/10(Tue)11:20

Well, it seems like just the right number of people to consider whether we can manage to bring everyone out…?

70: Japan Otaku Reviews25/06/10(Tue)11:21

If the vice president is added, will I be alone?

71: Japan Otaku Reviews25/06/10(Tue)11:24

>>70I think if that happens, a really strange pairing will emerge with Rinba.

72: Japan Otaku Reviews25/06/10(Tue)11:25

>>70If you add the second daughter of the Hanami family, it can make 14 people.

73: Japan Otaku Reviews25/06/10(Tue)11:26

Despite being a hit beyond expectations, the collaboration and product development are quick, which shows the strength of the long-established series.

74: Japan Otaku Reviews25/06/10(Tue)11:26

Even the users can’t keep up; the current Lawson promotion is starting to become excessive.

76: Japan Otaku Reviews25/06/10(Tue)11:27

It seems there are intentions to avoid increasing the number of playable characters too much because the current 12 people is just the right number to form pairs and groups of three and four.

77: Japan Otaku Reviews25/06/10(Tue)11:29

>>76If the next ones come, could it be the children of the extreme month? Thank you again, Kuro-chan, for lending it to me.

78: Japan Otaku Reviews25/06/10(Tue)11:29

I don’t want to increase the number, or rather, it was designed to operate with 12 people from the start.
If it continued, it might have been considered to increase, but the current hit has probably blown away any assumptions of it not continuing.

79: Japan Otaku Reviews25/06/10(Tue)11:30

I want a vice president, but… it’s just too much to have a 3D model that exists but isn’t implemented.

80: Japan Otaku Reviews25/06/10(Tue)11:31

The ribbon wrapped in the see-through material is too uncool and unbearable.

81: Japan Otaku Reviews25/06/10(Tue)11:32

Is there really a possibility that after developing such a scenario, they won’t implement Rinba?

86: Japan Otaku Reviews25/06/10(Tue)11:34

>>81The story is already complete with “sing up,” so I wonder…

87: Japan Otaku Reviews25/06/10(Tue)11:34

>>81It seems that the NIA edition was added later and expanded the scenario, so the original assumption may have treated Rinba more poorly.

82: Japan Otaku Reviews25/06/10(Tue)11:32

I wonder if My Routine’s protein is tasty… At least if it’s better than My Protein, then I’d be willing to buy a few.

84: Japan Otaku Reviews25/06/10(Tue)11:34Yeahx3

>>82Isn’t that something you buy for the shaker that comes as a bonus with the SSD?

88: Japan Otaku Reviews25/06/10(Tue)11:35

Since it had already been released in large quantities within less than a year, they probably planned to create various things with the assumption that it would be a hit from the start…

90: Japan Otaku Reviews25/06/10(Tue)11:36

>>88I’ve been making songs for quite some time now.

89: Japan Otaku Reviews25/06/10(Tue)11:35

I want it to be implemented because I want to see the process of the four-tone-like heel gradually being purified.

91: Japan Otaku Reviews25/06/10(Tue)11:37

The Shirakusa sisters, despite being another set of Hanami sisters with the older sister holding complex feelings towards her, surprisingly had very little interaction with the Hanami sisters.

97: Japan Otaku Reviews25/06/10(Tue)11:42

>>91>>91I wonder if this has created an opportunity for interaction?

Katsuragi Liya Howling over the World Episode 2 Shion Huh… that loser is a pilot candidate like me…

I wonder if this has created an opportunity for interaction?

92: Japan Otaku Reviews25/06/10(Tue)11:38Yeahx2

All products that hit the market are intended to be hits.
The academic market probably aligned well with external factors too.

93: Japan Otaku Reviews25/06/10(Tue)11:39

If it’s a polar star, I’d like to produce Nadeshiko the most.

94: Japan Otaku Reviews25/06/10(Tue)11:40Yeahx1

Well, considering the lack of attention before the release, it’s surprising that it became such a hit.

101: Japan Otaku Reviews25/06/10(Tue)11:43Yeahx1

>>94It wasn’t that there was no attention before the release.
It was surprising that it became such a wide hit, given that the attention was only within the existing scope of the idol master fans.

95: Japan Otaku Reviews25/06/10(Tue)11:41

However, there is absolutely no Suntory element in the costume.
Well, if you ask me what exactly the Suntory element is, I’ll be at a loss.

96: Japan Otaku Reviews25/06/10(Tue)11:41

Why are there no girls with glasses?

99: Japan Otaku Reviews25/06/10(Tue)11:43Yeahx1

>>96If you pay, everyone will be a glasses-wearing kid!

100: Japan Otaku Reviews25/06/10(Tue)11:43Yeahx1

>>96If it’s a content that features 30 or 50 characters, that’s one thing, but nowadays, there aren’t that many…

98: Japan Otaku Reviews25/06/10(Tue)11:42

I suppose a collaboration is still relatively cheap, right?
It’s not surprising to act without expecting a hit.
Moving after seeing the hit is the three-dimensional object, so… this is also fairly quick, right?

103: Japan Otaku Reviews25/06/10(Tue)11:44

>>98Many figures are often requested to be made by the manufacturers, so I guess they just hit it off with Kotobukiya or something…
They originally release a lot of iM@s figures.

102: Japan Otaku Reviews25/06/10(Tue)11:44

When I bought protein for two sisters, I got two shakers as well!
I don’t need two!

105: Japan Otaku Reviews25/06/10(Tue)11:44

>>102It’s advantageous to differentiate by taste!

104: Japan Otaku Reviews25/06/10(Tue)11:44

The character arrangement doesn’t really cover too many attributes, does it, GakuMasu?

107: Japan Otaku Reviews25/06/10(Tue)11:45

>>104Liiriya has too many attributes!! Even though the foodie attribute overlaps!

106: Japan Otaku Reviews25/06/10(Tue)11:45

Has everyone mostly gotten their figures out?

108: Japan Otaku Reviews25/06/10(Tue)11:46

>>106Seika, Mao, Chinatsu, President Misuzu still have nothing.

109: Japan Otaku Reviews25/06/10(Tue)11:46

>>106The figure is still quite a ways to go.
About half are out, I guess.

112: Japan Otaku Reviews25/06/10(Tue)11:48

>>109Well, that’s to be expected…

110: Japan Otaku Reviews25/06/10(Tue)11:47

Tamari doesn’t eat that much during the play!

111: Japan Otaku Reviews25/06/10(Tue)11:48

>>110Who is the foolish person that taught Tsukimura-san about cheat days…?

113: Japan Otaku Reviews25/06/10(Tue)11:51

I tried participating in Suntory’s campaign on Line, and I can make 10 attempts for free since I receive points at the beginning.

114: Japan Otaku Reviews25/06/10(Tue)11:52

The figures aren’t that great, but the number of stuffed toy varieties is seriously impressive!

115: Japan Otaku Reviews25/06/10(Tue)11:54Yeahx1

Considering the time it takes to make them, I’m surprised that this many figures have been released in just one year.

116: Japan Otaku Reviews25/06/10(Tue)11:54

I like that only Mari-chan’s costume has more blue parts.
Although she’s hiding, this might also be Misuzu.

117: Japan Otaku Reviews25/06/10(Tue)11:55

I have the impression that idol-related works often have a lot of store collaborations, but I wonder if these collaborations are convenient for the stores as well.

121: Japan Otaku Reviews25/06/10(Tue)11:59

>>117Maybe it’s because there’s not much risk and a steady customer base can be expected.
I have the impression that other media are always sightseeing and depleting local shopping whenever they do live performances in the regions.

118: Japan Otaku Reviews25/06/10(Tue)11:55

The stuffed toys are cheap and have big faces, making them easy to photograph…

119: Japan Otaku Reviews25/06/10(Tue)11:57

Creating figures takes years and can cost tens of thousands of yen…

120: Japan Otaku Reviews25/06/10(Tue)11:58

Since everyone has a partner to pair up with, it might be an advantage to do things like sharing one item between two people.
It looks like something that was done on the front and back of a clear file.

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